Dub’s Big Rig Rehab
WordPress Design, Mobile-First Service Architecture, and Local SEO Strategy.
I designed a high-performance digital presence for Dub’s Big Rig Rehab using WordPress and the Enfold theme, specifically optimized to serve the fast-paced trucking industry in the Macon, Georgia area. The project focused on a heavy-duty, high-visibility aesthetic that immediately communicates reliability and technical skill. I prioritized a “Call-First” design, ensuring that 24/7 emergency numbers and roadside assistance triggers are prominently placed for drivers who are often accessing the site from the cab of a truck during a breakdown.
Beyond the emergency response features, I built out dedicated sections to showcase their full-service capabilities, ranging from mobile diesel mechanics to professional paint and bodywork. By using a high-contrast color palette and bold typography, I created a professional digital storefront that reflects the “big rig” scale of their operations. The technical foundation is built for speed and local search dominance, ensuring that when a driver searches for help within a 100-mile radius of Macon, Dub’s is the first name they see.
“In the world of big rigs, downtime is the enemy. I focused on a design that prioritizes speed and accessibility, making it as easy as possible for a driver on the side of the road to get the help they need. The goal was to build a site that is as rugged and reliable as the trucks they repair every day.” — Doug Walker
