Dub’s Big Rig Rehab

WordPress Design, Mobile-First Service Architecture, and Local SEO Strategy.

I designed a high-performance digital presence for Dub’s Big Rig Rehab using WordPress and the Enfold theme, specifically optimized to serve the fast-paced trucking industry in the Macon, Georgia area. The project focused on a heavy-duty, high-visibility aesthetic that immediately communicates reliability and technical skill. I prioritized a “Call-First” design, ensuring that 24/7 emergency numbers and roadside assistance triggers are prominently placed for drivers who are often accessing the site from the cab of a truck during a breakdown.

Beyond the emergency response features, I built out dedicated sections to showcase their full-service capabilities, ranging from mobile diesel mechanics to professional paint and bodywork. By using a high-contrast color palette and bold typography, I created a professional digital storefront that reflects the “big rig” scale of their operations. The technical foundation is built for speed and local search dominance, ensuring that when a driver searches for help within a 100-mile radius of Macon, Dub’s is the first name they see.

View Completed Website

View Website

Dub's Big Rig Rehab

“In the world of big rigs, downtime is the enemy. I focused on a design that prioritizes speed and accessibility, making it as easy as possible for a driver on the side of the road to get the help they need. The goal was to build a site that is as rugged and reliable as the trucks they repair every day.” — Doug Walker

The Challenge

For a semi-truck repair and roadside assistance company, the website is more than a brochure—it’s a lifeline. The challenge was to design a site that could handle two very different types of traffic: fleet managers looking for long-term maintenance and paint work, and distressed drivers in need of immediate 24/7 roadside support. We had to solve the problem of making critical contact information impossible to miss on mobile devices while still providing enough technical detail to establish their authority as master diesel mechanics.

The Strategy

The design strategy focused on “Operational Urgency.” We prioritized a layout that eliminates friction for mobile users, featuring one-touch dialing and quick service request forms. By organizing the site into clear service pillars—Roadside Assistance, Paint & Body, and Repair & Maintenance—we ensured that every visitor, regardless of their situation, could find exactly what they needed in seconds. The content strategy was also heavily weighted toward regional keywords to capture local traffic across Central Georgia.

The Solution

  • Mobile-Optimized Emergency Triggers: High-visibility “Call Now” and 24/7 roadside assistance buttons designed for immediate conversion.
  • Service-Siloed Navigation: Dedicated sections for Mobile Mechanics, Paint & Body, and Shop Services to maximize user clarity and SEO.
  • Geo-Targeted Content: A regional focus on the 100-mile radius around Macon to capture high-intent local search traffic.

The Result

Dub’s Big Rig Rehab now has a polished, high-impact digital platform that serves as a 24/7 lead-generation engine. The site is fast, secure, and perfectly tailored for the mobile-heavy needs of the trucking industry. By modernizing their digital presence, I’ve provided them with a tool that works as hard as their mechanics, ensuring that whether a client needs a custom paint job or an emergency tire change, Dub’s is ready to respond.

Materia Medica SpaMateria Medica SpaChampion Tattoo CompanyChampion Tattoo Company