Howery Concrete & Construction

WordPress Design, Multi-Service Architecture, and Local SEO.

I designed a comprehensive digital presence for Howery Concrete & Construction using WordPress and the Enfold theme. The project focused on creating a professional, heavy-duty aesthetic that mirrors the quality and durability of their physical work. I prioritized high-resolution imagery and a clean, structured layout to showcase their diverse capabilities—from complex concrete installations to custom fencing and light construction.

To ensure a seamless user experience, I engineered the site to handle multiple service divisions while maintaining a unified brand feel. By focusing on a fast, mobile-responsive design, I made it simple for residential and commercial clients across Central Indiana to browse portfolios and request estimates, whether they are in the office or on a job site.

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Howery Concrete and Construction

“For a high-volume location like Ole Miss, a standard website isn’t enough. I built a custom API bridge to PackageX and an internal dashboard to ensure that as soon as a student clicks ‘rent,’ the technology takes over the heavy lifting for the staff.” — Doug Walker

The Challenge

As a multi-faceted contractor, Howery needed a way to present their broad range of services without creating a cluttered or confusing experience. The challenge was to design a site that established them as experts in both high-precision concrete work and large-scale fencing projects, all while driving local search traffic for their specific service areas like Franklin and Indianapolis.

The Strategy

The design strategy focused on “Service Integrity.” We used dedicated sections for Concrete, Fencing, and Garage Doors to ensure each service line had the space to breathe and rank independently in search results. By prioritizing “Visual Proof,” we used a series of project galleries to demonstrate the scale and quality of their craftsmanship, turning a standard service list into a compelling visual narrative.

The Solution

  • Service-Siloed Navigation: Clear, organized paths for Concrete Installation, Repair, and Fencing to capture targeted search intent.
  • Regional SEO Framework: Content and metadata optimized for Central Indiana communities, ensuring maximum local visibility.
  • Direct Lead-Gen Integration: High-visibility “Contact Us” and quote request triggers designed to turn site visitors into active project leads.

The Result

Howery Concrete & Construction now has a polished, professional digital home that matches their A+ BBB rating. The site is fast, secure, and serves as a powerful marketing engine that bridges the gap between their expert field work and the local customers who need it most.

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