Project Haze
WordPress Design, Media-Rich Entertainment Branding, and Digital Narrative Strategy.
I designed an atmospheric and high-impact digital platform for Project Haze using WordPress and the Enfold theme. As a music-centric project that demands a strong visual and auditory identity, the website needed to function as an immersive sensory experience. I utilized a dark, cinematic aesthetic that mirrors the mood of the music, integrating high-definition video backgrounds and stylized photography to ensure that the “Haze” atmosphere is established the moment a fan enters the site.
To ensure the music remains the focal point, I engineered a seamless audio-integration architecture, allowing visitors to stream tracks and explore the discography without leaving the brand’s ecosystem. I prioritized a media-optimized layout that balances high-resolution galleries and video content with fast loading speeds, ensuring that whether a fan is checking tour dates or browsing the latest merch, the experience is fluid and professional across all mobile and desktop devices.
“For a music project, the website should be as loud and clear as the sound coming out of the speakers. I focused on a design that reflects the cinematic energy of Project Haze, ensuring that every click pulls the fan deeper into the artist’s world, creating a digital experience that is as unforgettable as the music.” — Doug Walker
