Featured Project

Queen Hat Co

WordPress Design, Visual Brand Strategy, and Booking Integration.

I used WordPress and the Enfold theme to create a vibrant, image-driven platform for Queen Hat Co, located in Nashville, IN. Since the business is centered on the artistry of custom hat-making, the build focuses on high-impact visual storytelling. I engineered the site to feature full-width video and photography, capturing the unique “Hat Bar” experience and the meticulous detail of their handcrafted designs.

To make the site a functional business tool, I prioritized Booking and Conversion. I integrated a seamless appointment system that allows customers to book their spot at the Nashville store or schedule private events. By removing the technical friction of the booking process, I turned the website into a digital front door that handles reservations as efficiently as the store handles its customers.

“For an artisan brand like Queen Hat Co, the website had to capture the unique energy of their Nashville boutique. I focused on high-impact visual storytelling and a seamless booking system, ensuring the digital experience feels just as personalized and effortless as designing a custom hat in their store.” — Doug Walker

The Challenge

Queen Hat Co needed a digital identity that felt as unique and high-end as their custom hats. The challenge was to capture the “vibe” of their Nashville boutique—a mix of classic sophistication and bohemian flair—while ensuring the site remained fast and easy to navigate for visitors planning their trips to Brown County.

The Strategy

The strategy focused on “Experience-First Marketing.” We prioritized video content to show the hat-making process in action, creating an emotional connection before the customer even steps into the shop. By focusing on local SEO for Nashville, IN, we ensured they are the first stop for tourists and locals looking for a personalized fashion experience.

The Solution

Video-Centric Hero Sections: Dynamic background video to immediately showcase the artisan process.
Integrated Booking System: Direct links for store visits and private saloon events to drive foot traffic.
Responsive Visual Galleries: A mobile-optimized portfolio that lets the craftsmanship do the talking on any device.

The Result

Queen Hat Co now has a digital presence that perfectly reflects its artisan brand. The site is secure, fast, and serves as a powerful marketing tool that bridges the gap between their physical Nashville location and their growing online audience.

What they said in their Google Review

“So helpful and easy to work with 5 stars easy.”

Dale GrammanOwner, Queen Hat Co