The Habit of Happy / LP Speak

WordPress Redesign, Personal Brand Evolution, and Content Strategy Optimization.

This project centered on a significant visual and structural refresh for Leslie Pogue, an award-winning author, virtual speaker, and mental wellness coach. Originally launched to support her “Habit of Happy” brand, the site underwent a comprehensive WordPress redesign in March 2024 to transition into the more expansive LPSpeak.com. The goal was to “freshen up” the digital presence while aligning it with her growing influence as a professional speaker and workplace development expert.

The new iteration of the site features a refined, high-impact layout that balances her personal coaching services with her corporate workplace development programs, such as the 5 Habits of Thriving Organizations method. By migrating the legacy “Habit of Happy” content into a modern, six-page architecture, the digital home now serves as a professional portfolio that showcases her certifications, published articles, and speaking engagements. The design prioritizes a clean, authoritative aesthetic that captures Leslie’s vibrant energy and mental wellness expertise.

View Completed Website

View Website

“A great redesign isn’t just about changing colors—it’s about aligning the digital storefront with the true scale of the brand. For Leslie Pogue, we focused on a design that reflects her growth and authority, ensuring that whether someone is looking for a corporate speaker or a personal coach, they know they are in the presence of a professional.” — Doug Walker

The Challenge

As a brand evolves, its digital home must follow. The primary challenge was to successfully rebrand from “The Habit of Happy”—a focused personal development concept—to the more comprehensive “LP Speak” identity without losing the established trust of her existing audience. The redesign had to solve the puzzle of organizing diverse content streams, including workplace mental health certifications, personal coaching methodologies, and a deep library of resources, into a single, cohesive user experience that appeals to both individuals and corporate organizations.

The Strategy

The design strategy focused on “Professional Vibrancy.” We prioritized a layout that emphasizes Leslie’s authority as a mental wellness leader while maintaining the warmth and accessibility her clients value. By creating distinct pathways for Workplace Development and Personal Coaching, we ensured that every visitor finds a direct route to the information they need. The visual strategy used bold, energetic color accents and professional photography to “freshen up” the site’s look while reinforcing her award-winning status.

The Solution

Comprehensive Brand Transition: A strategic redesign to move from a single-book focus to a multi-service professional speaker and coaching platform.
Dual-Path Navigation: Clear service siloing for Workplace Development and Personal Coaching to improve user journey and lead quality.
Resource Hub Integration: A structured architecture for articles, resources, and mental health certifications to position the brand as a thought leader.
Mobile-Responsive Architecture: A fast, polished design that maintains its authoritative look and ease of use across all screen sizes.

The Result

The transition to LPSpeak.com has provided Leslie Pogue with a sophisticated, high-performance digital platform that reflects her status as a top-tier speaker and coach. The site is fast, secure, and serves as a powerful 24/7 brand ambassador that successfully captures her evolving mission. By “freshening up” the design and expanding the technical foundation, the site is now perfectly equipped to support her continued growth as a voice for mental wellness in both the personal and professional spheres.

What they said in their Google Review

“Doug has been a great help. He has helped me with two websites and is always helpful for those ad hoc requests and projects. I enjoy working with him. I highly recommend him for any project.”

Leslie PogueOwner