American Standard Testing
WordPress Design, Laboratory Service Silos, and Professional Certification Strategy.
I designed a specialized digital platform for American Standard Testing using WordPress and the Enfold theme. Because their work is grounded in laboratory precision and regulatory compliance, the design focuses on a highly structured, data-driven layout. I prioritized a professional aesthetic that immediately signals authority to engineers, architects, and government contractors.
The site’s architecture is built around Laboratory Service Silos, ensuring that technical data for soil, concrete, asphalt, and environmental testing is easy to find and navigate. I also integrated a streamlined consultation system, allowing project managers to request specific ASTM-compliant testing services through a clean, high-contrast interface optimized for both the office and the job site.
“For a technical firm like American Standard Testing, the website is more than a brochure—it’s a proof of accuracy. I focused on a clean, structured design that mirrors the precision of their lab work, ensuring their technical expertise is the first thing a client sees.” — Doug Walker
