Featured Project

Duct Armor Central Indiana

WordPress, Local SEO, and Custom Lead-Generation Framework.

To provide Duct Armor Central Indiana with a professional and stable platform, I built the site using WordPress and the Enfold theme. This configuration allowed for a clean, high-contrast design that balances technical process explanations with high-resolution “Before & After” photography. The site is engineered to be fully responsive, ensuring that homeowners and commercial property managers can easily access service details on any device.

A primary focus for this build was Technical Content Management. Because Duct Armor utilizes a specialized, patented rubberized liner, the site needs to educate the user on a complex process. I structured the layout to highlight the specific benefits of asbestos encapsulation and mold remediation, turning a highly technical service into an approachable solution for the average property owner.

“For a specialized service like Duct Armor, the website has to do more than just look good—it has to educate. My goal was to take a patented, technical process and make it accessible, proving to the customer that the solution is as reliable as the team behind it.” — Doug Walker