Red Cardinal Press
WordPress Design, eCommerce Integration, and Visual Narrative Architecture.
I designed a specialized digital home for Red Cardinal Press using WordPress and the Enfold theme. This project was focused on creating a “Narrative-First” experience that mirrors the quality and heart of their independent publications. I utilized a clean, expansive layout to showcase their flagship title, The Moon, using high-resolution imagery of the book’s hand-drawn illustrations to bring the story to life on the screen.
To support their business growth, I integrated a streamlined WooCommerce store, allowing readers to purchase physical copies directly from the site. By focusing on a “Visual-Storytelling” layout, I ensured that the website acts as more than just a store—it’s an immersive gateway into the picturesque world of the White Mountains, designed to engage both children and collectors from the moment they land on the home page.
“For a publisher, the website should be the digital equivalent of a well-designed book cover. I focused on a design that prioritizes the artwork and the story, creating a calm, beautiful space where readers can connect with the narrative before they even turn the first page.” — Doug Walker



